What is the difference between OEM and agency modes for MWM gas generator?
Dat: 2022-10-31 Clicks:
In the energy industry, the MWM brand, founded in 1871 in Mannheim, Germany, has been a world-leading manufacturer of high-efficiency gas engines and generator sets for more than 150 years, and has been part of Caterpillar since 2011.
With dozens of gas unit project solutions worldwide, Tide Power has become one of the most important OEM partners of MWM due to its rich operational experience.
MWM OEM vs MWM AGENT
In order to fully exploit the potential of niche markets, MWM has achieved differentiated competition and maximized commercial profits for different regions and different power products through business models such as agency and OEM.
Agent is a middleman who performs commercial acts in the name of the brand under regional authorization, thus earning commissions, and is essentially a service provider.
OEM (Original Equipment Manufacturer) is a business model in which a brand looks at the core technology and R&D capability of an enterprise and transfers or expands its product line by commissioning production. In all aspects of R&D and production, OEM enterprises are subject to long-term inspection, and are MWM's targeted cooperation for different market segments under the premise of guaranteeing product and service quality.
Tide Power & MWM
Tide Power is a professional energy solution provider, leading the industry with innovative R&D capability, professional technology level, standardized production model and customized brand service. As a long-time partner of MWM, Tide Power has many years of experience in undertaking gas solutions projects.
Unlike the regional authorization of brand agents and the restriction of whole unit sales, relying on a perfect supply chain system, Tide Power can accept orders worldwide, covering professional gas solution design, production of whole units and accessories, and sales, covering more than 80 countries and regions worldwide.
With the innovative concept and the advantage of R&D and design, Tide Power's gas solutions can be built at any time according to customer needs through innovative ideas to provide customers with constructive customized solutions and personalized customization options based on the provision of MWM original power, with a high degree of flexibility to meet the diverse needs of customers.