Brand LOGO renewed, Tide Power development strategy into 2.0 era
Dat: 2022-12-01 Clicks:
20,000㎡+ factory area, 5,000+ units annual production capacity, serving 80+ countries and regions ...... Nearly 20 years of hard work, Tide Power has achieved fruitful development results. 2022 year closing, in the face of the changing market environment, in line with the enterprise globalization development process and strategic layout, Tide Power launched a new brand logo, a comprehensive new brand image.
Logo upgrade, four core to create a new image
The new logo is based on the brand name Tide Power in red and black tones, with the core element of "inheritance" and optimized ratio by cutting rounded corners, which is more identifiable and symbolizes the "diversified" product system of Tide Power with the unit as the core and the development of lighthouse and construction machinery in all categories. "product system.
In terms of layout, combined with the trend of flat design, the new logo optimizes the overall width and the structure is more "inclusive", returning to the essence of communication and directly to customer needs. In the details, the "O" and the energy logo are integrated, and the details of the rain cap and oil pipe are innovatively changed to "T" and "P", rooted in the "power"industry, focusing on the new trend of low-carbon development and presenting a professional image of the brand. "industry, focusing on the new trend of low-carbon development and presenting a professional image of the brand.
Concept upgrade, promote the new development of brand value
The new image extends the brand connotation of "continuously contributing to the global power business", aims at innovative product development and uninterrupted supply of clean energy, creates a pragmatic, innovative and efficient enterprise, carries out the corporate mission of "Customer-oriented, power to new development”, promotes industry transformation and sustainable social development, and makes "power solution for your better tomorrow".
Strategic upgrade, open a new pattern of enterprise development
In line with the brand globalization development process and strategic layout, with brand renewal as a symbol, Tide Power opens a new pattern of corporate development, further building "professional and efficient energy solutions provider for electric power" "professional generator set manufacturer" "Industrial and agricultural micro machinery manufacturer" corporate positioning. Through in-depth cooperation with industry partners, Tide Power will drive efficient synergy in the energy industry chain, promote high-quality energy development, and contribute to the construction of a green low-carbon society.